{"title":"The Soft Wash Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCrafted from Candiani 13oz Italian indigo denim, made from 100% regenerative cotton. A bespoke enzyme wash gives the fabric an easier handle from the first wear and a natural vintage finish, while leaving enough life in the denim to continue changing over time.\u003c\/p\u003e","products":[{"product_id":"the-aurelia-wide-straight-fit-soft-wash","title":"The Aurelia - Wide Straight Fit - Soft Wash","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Aurelia – Wide Straight Fit Soft Wash \u003cbr\u003e\u003cbr\u003eThe Aurelia is our wide straight fit jean. A shape designed to offer freedom, comfort and ease of movement.\u003cbr\u003e\u003cbr\u003eThe fit sits high on the waist before falling into a loose, straight leg. Relaxed through the hip and thigh, it creates a clean silhouette that feels both contemporary and timeless.\u003cbr\u003e\u003cbr\u003eWide straight fits are valued for their versatility. They offer room to move without sacrificing structure, creating a shape that feels relaxed while remaining refined. The Aurelia captures that balance, combining ease with a confident, understated profile.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur enzyme wash gives the denim a softer handle from the first wear. Developed with LaundRe London, the process brings natural variation to the indigo while retaining enough structure for the fabric to continue evolving over time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from Candiani’s 13oz Italian indigo denim, woven from 100% regeneratively grown cotton. 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A silhouette designed to offer comfort, ease and a naturally balanced shape.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe fit sits comfortably at the waist with generous room through the hip and thigh before falling into a wide leg. The shape allows the denim to move freely, creating a relaxed profile that feels effortless rather than oversized.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWide leg jeans have long been valued for their practicality and comfort. The Edna carries that same spirit forward with carefully considered proportions that keep the fit modern and easy to wear.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur enzyme wash gives the denim a softer handle from the first wear. 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Strong stitching supports the seams that carry the greatest strain, helping the jeans keep their shape over years of use.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAnd because good jeans should stay with you, every pair comes with free repairs for life.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Edna is a relaxed wide fit designed for everyday life. 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Designed to follow the natural line of the leg while maintaining the comfort needed for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe silhouette sits neatly through the waist and thigh before tapering gently towards the ankle. The result is a clean, modern shape that feels balanced and easy to wear. Slim enough to create a sharp profile, but comfortable enough to move naturally through the day.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur enzyme wash gives the denim a softer handle from the first wear. Developed with LaundRe London, the process brings natural variation to the indigo while retaining enough structure for the fabric to continue evolving over time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from Candiani’s 13oz Italian indigo denim, woven from 100% regeneratively grown cotton. 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A shape designed to feel modern while keeping the balance and ease of a traditional jean.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe fit follows the natural line of the body without becoming narrow. It sits comfortably through the waist and thigh, then falls straight through the leg with a slightly slimmer profile than a traditional straight cut.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eFor many people this is the most versatile silhouette in denim. Clean enough to look sharp, relaxed enough to feel comfortable day after day.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur enzyme wash gives the denim a softer handle from the first wear. Developed with LaundRe London, the process brings natural variation to the indigo while retaining enough structure for the fabric to continue evolving over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from Candiani’s 13oz Italian indigo denim, woven from 100% regeneratively grown cotton. The enzyme wash creates a natural vintage finish and an easier feel from the outset, while leaving plenty of life in the denim to develop with wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eEvery pair is handcrafted in Cardigan, Wales by the Grand Masters who make up our small team. By focusing on making only jeans, we can give proper attention to the details that help them last.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eReinforced back pockets protect against one of the most common points of failure in denim. Triple-needle stitching strengthens seams that carry the most stress. These are small decisions, but they extend the life of the garment.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eAnd because good jeans should be worn for years, every pair comes with free repairs for life.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe Gwilym is a balanced, dependable jean. A slim straight fit designed for everyday life and made properly in Wales.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Hiut Denim","offers":[{"title":"28 \/ 30","offer_id":55597124649336,"sku":"GWY-SFW-28-30","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"28 \/ 32","offer_id":55597124682104,"sku":"GWY-SFW-28-32","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"28 \/ 34","offer_id":55597124714872,"sku":"GWY-SFW-28-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"30 \/ 30","offer_id":55597124813176,"sku":"GWY-SFW-30-30","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"30 \/ 32","offer_id":55597124845944,"sku":"GWY-SFW-30-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"30 \/ 34","offer_id":55597124878712,"sku":"GWY-SFW-30-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"31 \/ 30","offer_id":55597124911480,"sku":"GWY-SFW-31-30","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"31 \/ 32","offer_id":55597124944248,"sku":"GWY-SFW-31-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"31 \/ 34","offer_id":55597124977016,"sku":"GWY-SFW-31-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"32 \/ 30","offer_id":55597125009784,"sku":"GWY-SFW-32-30","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"32 \/ 32","offer_id":55597125042552,"sku":"GWY-SFW-32-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"32 \/ 34","offer_id":55597125075320,"sku":"GWY-SFW-32-34","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"33 \/ 30","offer_id":55597125108088,"sku":"GWY-SFW-33-30","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"33 \/ 32","offer_id":55597125140856,"sku":"GWY-SFW-33-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"33 \/ 34","offer_id":55597125173624,"sku":"GWY-SFW-33-34","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"34 \/ 30","offer_id":55597125206392,"sku":"GWY-SFW-34-30","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"34 \/ 32","offer_id":55597125239160,"sku":"GWY-SFW-34-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"34 \/ 34","offer_id":55597125271928,"sku":"GWY-SFW-34-34","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"35 \/ 30","offer_id":55597125304696,"sku":"GWY-SFW-35-30","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"35 \/ 32","offer_id":55597125337464,"sku":"GWY-SFW-35-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"35 \/ 34","offer_id":55597125370232,"sku":"GWY-SFW-35-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"36 \/ 30","offer_id":55597125403000,"sku":"GWY-SFW-36-30","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"36 \/ 32","offer_id":55597125435768,"sku":"GWY-SFW-36-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"36 \/ 34","offer_id":55597125468536,"sku":"GWY-SFW-36-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"38 \/ 30","offer_id":55597125599608,"sku":"GWY-SFW-38-30","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"38 \/ 32","offer_id":55597125632376,"sku":"GWY-SFW-38-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"38 \/ 34","offer_id":55597125665144,"sku":"GWY-SFW-38-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 32","offer_id":55597125796216,"sku":"GWY-SFW-40-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"40 \/ 34","offer_id":55597125828984,"sku":"GWY-SFW-40-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"41 \/ 30","offer_id":55597125861752,"sku":"GWY-SFW-41-30","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"41 \/ 32","offer_id":55597125894520,"sku":"GWY-SFW-41-32","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"41 \/ 34","offer_id":55597125927288,"sku":"GWY-SFW-41-34","price":275.0,"currency_code":"GBP","in_stock":false},{"title":"40 \/ 30","offer_id":55597126058360,"sku":"GWY-SFW-40-30","price":275.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/4242\/files\/SOFTWASH_GWILYM_FRONT_8ecd5758-9769-4706-b9f2-84da12f001bd.jpg?v=1788431635"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/4242\/collections\/HIUT_270826_SHOT_07_113_copy_small_f7e68c0d-065f-4c73-8fb3-a185b1dfac3d.jpg?v=1788514834","url":"https:\/\/hiut.myshopify.com\/collections\/the-soft-wash-collection.oembed","provider":"Hiut Denim Co.","version":"1.0","type":"link"}