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The red line selvedge is a mark of traditional shuttle loom construction, a slower weaving process that creates a stronger, more characterful denim. Over time, the fabric gradually softens and develops fades unique to the person wearing it, creating a pair of jeans that tells its own story.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair of Jerald jeans is handcrafted in Aberteifi, Wales by the Grand Masters who make up our small team. By focusing solely on making jeans, we can give careful attention to the details that help them last.\u003c\/p\u003e\n\n\u003cp\u003eThe Jerald features an authentic five-pocket construction, a button fly, copper rivets for durability, tough ecru twill pocket linings and our signature red owl rivet on the back pocket. 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