{"title":"product-not Finn Super Zero® Indigo","description":null,"products":[{"product_id":"the-jerald-straight-fit-indigo-super-zero-selvedge","title":"The Jerald - Straight Fit - Indigo Super Zero® Selvedge","description":"\u003cp\u003eThe Jerald – Indigo Super Zero® Selvedge Denim\u003c\/p\u003e\n\u003cp\u003eThe Jerald is our take on a classic straight leg jean. Clean through the thigh, straight from hip to hem, and designed to feel right from the first wear.\u003c\/p\u003e\n\u003cp\u003eA straight leg is one of denim’s most enduring shapes. It sits naturally on the body, offering room where you need it while keeping a balanced silhouette. Not too slim. Not too wide. Just a dependable everyday fit.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven at Kowa Denim Mill in Japan, this 13oz indigo selvedge denim combines traditional shuttle-loom weaving with innovative Super Zero® yarn technology. 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With wear it softens, fades and adapts to the way you live in it, developing character unique to each pair.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven at Kowa Denim Mill in Japan, this 13oz indigo selvedge denim combines traditional shuttle-loom weaving with innovative Super Zero® yarn technology. Made with indigo-dyed warp yarns and natural weft yarns, it has a rich, authentic character that will develop beautifully with wear.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuper Zero® yarn gives the denim an unusual softness and natural flexibility without the use of elastane. A water-soluble yarn is twisted with the cotton before being washed away, leaving tiny air pockets within the yarn. 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Selvedge\u003c\/p\u003e\n\u003cp\u003eThe Miles is our relaxed wide jean. A silhouette designed with ease in mind — more room through the thigh, a wider leg opening, and a shape that moves naturally with the body.\u003c\/p\u003e\n\u003cp\u003eWide fits have long been part of denim’s history. Originally designed for practicality and movement, they offered freedom where narrower cuts could feel restrictive. The Miles carries that same spirit forward, updated with careful proportions so the fit feels balanced rather than oversized.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven at Kowa Denim Mill in Japan, this 13oz indigo selvedge denim combines traditional shuttle-loom weaving with innovative Super Zero® yarn technology. Made with indigo-dyed warp yarns and natural weft yarns, it has a rich, authentic character that will develop beautifully with wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuper Zero® yarn gives the denim an unusual softness and natural flexibility without the use of elastane. A water-soluble yarn is twisted with the cotton before being washed away, leaving tiny air pockets within the yarn. The result is a softer, more breathable denim that retains the structure and character of traditional selvedge while offering a more comfortable, fluid feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEvery pair of Miles jeans is handcrafted in Cardigan, Wales by the Grand Masters who make up our team. We focus on making jeans properly, paying attention to the details that make a difference over years of wear.\u003c\/p\u003e\n\u003cp\u003eReinforced back pockets add strength where denim is under the most strain. Triple-needle stitching strengthens the seams that see the most movement. These are small decisions, but together they create durability that lasts.\u003c\/p\u003e\n\u003cp\u003eBecause we believe a good pair of jeans should stay with you, every pair comes with free repairs for life.\u003c\/p\u003e\n\u003cp\u003eThe Miles is relaxed without feeling careless. 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32","offer_id":55631485960568,"sku":"MIL-SZI-42-32","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ 34","offer_id":55631485993336,"sku":"MIL-SZI-42-34","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"42 \/ 36","offer_id":55631486026104,"sku":"MIL-SZI-42-36","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/4242\/files\/SUPERZERO_MILES_FRONT.jpg?v=1791819465"},{"product_id":"the-gwilym-slim-fit-indigo-super-zero-selvedge","title":"The Gwilym - Slim Fit - Indigo Super Zero® Selvedge","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe Gwilym – Slim Straight - \u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eIndigo Super Zero® Selvedge\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe Gwilym sits between a slim fit and a classic straight leg. A shape designed to feel modern while keeping the balance and ease of a traditional jean.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe fit follows the natural line of the body without becoming narrow. It sits comfortably through the waist and thigh, then falls straight through the leg with a slightly slimmer profile than a traditional straight cut.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eFor many people this is the most versatile silhouette in denim. Clean enough to look sharp, relaxed enough to feel comfortable day after day.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWoven at Kowa Denim Mill in Japan, this 13oz indigo selvedge denim combines traditional shuttle-loom weaving with innovative Super Zero® yarn technology. Made with indigo-dyed warp yarns and natural weft yarns, it has a rich, authentic character that will develop beautifully with wear.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuper Zero® yarn gives the denim an unusual softness and natural flexibility without the use of elastane. A water-soluble yarn is twisted with the cotton before being washed away, leaving tiny air pockets within the yarn. The result is a softer, more breathable denim that retains the structure and character of traditional selvedge while offering a more comfortable, fluid feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eEvery pair is handcrafted in Cardigan, Wales by the Grand Masters who make up our small team. By focusing on making only jeans, we can give proper attention to the details that help them last.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eReinforced back pockets protect against one of the most common points of failure in denim. Triple-needle stitching strengthens seams that carry the most stress. These are small decisions, but they extend the life of the garment.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eAnd because good jeans should be worn for years, every pair comes with free repairs for life.\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003eThe Gwilym is a balanced, dependable jean. A slim straight fit designed for everyday life and made properly in Wales.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Hiut Denim","offers":[{"title":"28 \/ 30","offer_id":55631494381944,"sku":"GWY-SZI-28-30","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"28 \/ 32","offer_id":55631494414712,"sku":"GWY-SZI-28-32","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"28 \/ 34","offer_id":55631494447480,"sku":"GWY-SZI-28-34","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"28 \/ 36","offer_id":55702832972152,"sku":"GWY-SZI-28-36","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"29 \/ 30","offer_id":55631494480248,"sku":"GWY-SZI-29-30","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"29 \/ 32","offer_id":55631494513016,"sku":"GWY-SZI-29-32","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"29 \/ 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